Headway

Tonight I’m making some headway finally.

I’ve been reading a few books on travel writing and how to build a plan. I feel like I have the talent and the experience in writing to make it work, but unfortunately I lack some of the tools of how to facilitate any of that sometimes. This is why we research, train, network, and learn how to ask the right questions. This is also where you get to realize that you’ve been doing some things wrong and need to scrap them and start all over again.

Those moments are probably the most frustrating.

For the last several years, I have been writing for an agency that assigns writers such as myself clients and assignments for a fixed rate per wordcount. The base rate is $11.50 for 300 words. Depending on your level, the rates go up from there, which can pay around $120 for 2000 words. In doing some research on what the actual going rate is for copywriting, blogs, whitepaper, product descriptions, and landing pages for websites…I can say that other than not having to cold-call clients, I am getting screwed.

The work used to be a lot more consistent too. Some weeks I would have upwards of 20 posts per week and at around $20 per, that was about $400 extra in my pocket–base! Some weeks were better than others. But management keeps shifting and sometimes they are good at farming out the assignments and sometimes they aren’t. What I’ve learned about actual scale pay rates is I am short-sheeting myself with these rates. By quite a lot.

I am also learning that the content that I put on my blogs—as fun as it is to write sometimes–is not doing the work for me that I need either. WordPress.com doesn’t pay me anything for the content that I post. The ads that orbit my blogs are not filling up my accounts, and as nice as it is to vent or post about life lessons, I’m going to starve to death if I keep heading in that direction.

My travel blog should be a marketing tool to bring me work from paying clients. It’s a good way to show some of my chops when it comes to writing, as well as explaining more about what I do and how I operate. So that needs to be fixed. It should also allow me to post affiliate links so I can jabber about products that I use and readers can click on links and I might get a few bucks out of the deal if they buy it.

Researching what I need to do is allowing me to fine-tune my process and feel a lot less like a complete impostor.

My website needs some work, such as hosting, emails with my own domain on them, and better clips. So, I’ll post links to that as I get it up and running. This site will probably be more editorial, personal stuff, and a journal on what I think, what I need to do, etc.

It feels good to have a plan and a track on where I need to go and what I want out of this experience. I feel a lot less like I am faltering and getting in my own way again. I’m also sending pitches out and that feels good too!

Thanks for reading and there should be plenty of changes in the upcoming weeks!